Our Leadership

Board of Directors

Peter McDermott

Founder and Chief Executive Officer

Peter is a sector specialist with extreme focus on product, business development, sales & marketing - all driven with relentless attention to positive ROI. Having founded YouGarden just ten years ago, Peter has overseen its consistent and profitable growth in revenue and EBITDA from a start-up to nearly £40 million of revenue for 2020. This growth has been fuelled by applying a data driven approach, enriched by customer insight and trading diversity via a truly multi-channel approach.

Peter King

Chief Financial Officer

Peter joined the Group in 2020 as Chief Financial Officer having spent the previous 12 years working at board level in multichannel retail businesses. Prior to that, Peter spent two years at department store chain Fenwick delivering a transformation programme and seven years as Chief Financial Officer at The Fragrance Shop, initially working through a restructure followed by consistent year on year growth, building the finance team and systems to provide deep data insight. He qualified with KPMG and spent the following ten years in Transaction Services and Corporate Finance, focused on capital market and private equity transactions in the consumer sector.

James (Jim) Sharp

Non-Executive Chairman

Jim started his career with Schroders where he ran the European retail investment banking practice, advising some of Europe's largest retail groups including Inditex on its listing. In 2003, he joined Jimmy Choo where he held a variety of senior roles including overseeing finance and operations. In 2008 he co-founded an investment business and since then has held board roles at a number of private businesses in the retail and luxury goods sector. He is currently non-executive chairman of In The Style, Feelunique and YouGarden and a non-executive director of James Cropper plc and The Brunner Investment Trust plc.

Cameron Crockett

Non-Executive Director

Cameron co-founded Kester Capital in 2007 and sits on the firm's Investment Committee. He previously spent six years at European private equity firm Silverfleet Capital, where he focused on mid-market buy-outs. Prior to that he spent several years at Bankers Trust as part of the Leveraged Finance team and as a Strategy Consultant with Accenture. He currently sits on the boards of ATEC Group Holdings and YouGarden. Cameron graduated from the University of Cape Town with a first-class honours degree in Electrical Engineering.