About Us

YouGarden is the UK's leading multi-channel retailer of horticultural products.

YouGarden operates in the large and growing UK gardening market, estimated to be worth £4.4bn annually in 2020 (Source: GlobalData). Founded in 2011, YouGarden has served more than one million total customers and, during 2020 alone, the company shipped more than two million orders.

Underpinned by a data-led approach to business operations, specialist infrastructure, and deep expertise of the horticultural sector, YouGarden sells a curated range of approximately 1,500 gardening products including bulbs, flowers, roses, plants, trees, shrubs, fruit, vegetables and non-live products such as garden tools, accessories and furniture to gardening enthusiasts across the UK through both B2C and B2B channels.

At YouGarden, we are passionate about our customers.

We firmly believe that gardening is for everyone, even those without gardens, with many of our carefully selected plants able to grow on balconies, window sills, small patios and decking.

We aim to make things simple for our customers by speaking in plain English and using data analytics to curate a targeted range of products that appeal to our customers by offering sufficient choice without being overwhelming. Built on decades of industry experience, we choose to only sell plants that are easy to grow and will give successful results for all levels of experience. From the thousands of plants available, we have picked those that really work and perform.

We know that sometimes gardening can be a confusing maze of Latin names and strange words. We aim to simplify this for customers by providing simple, straightforward advice on what to grow, where to grow it and when.

We are resolutely focused on delivering exceptional service for our customers each and every time they shop with us. Our commitment has been recognised through YouGarden being awarded the 2021 Feefo Platinum Trusted Service Award, which is based on genuine customer reviews.

We are a technology enabled business with a culture of making data-led decisions.

The business operates a core B2C channel, whereby customers can purchase YouGarden products online through its website or offline through catalogues and television. The business also operates a B2B channel, leveraging its specialist supply chain and expertise to provide products and white-label solutions for third party brands.

Data-led decision-making is central to YouGarden's approaches to marketing, customer acquisition, procurement and customer relationship management.

Our specialist infrastructure helps YouGarden to stand out.

A core element to our business is our 11.5 acre nursery in Lincolnshire, which features a purpose-built packing area. This well-invested infrastructure supports high quality fulfilment and best in class delivery of live products, resulting in low levels of returns and high levels of customer satisfaction.

Having our own nursery means we are able to store our plants in optimum conditions. We are constantly in close contact with our plants, enabling them to grow and establish, thereby ensuring that everything that we ship to customers is of high quality and represents value for money.